PORTFOLIO

WLCI Mumbai is a renowned institute known for its industry-oriented programs in Fashion Design, Advertising & Graphic Design, Digital Media, Mass Communication, and MBA. The institution is committed to providing students with practical skills, industry exposure, and career opportunities in the creative and media fields.

The social media marketing project for WLCI Mumbai had the following objectives:

1. Brand Awareness: Increase the institute’s visibility and recognition among the target audience, including prospective students and industry professionals.
2. Audience Engagement: Create compelling social media content that resonates with the target audience, encouraging them to interact, share, and actively engage with the institute’s offerings.
3. Lead Generation: Generate high-quality leads through social media platforms, ultimately leading to increased inquiries and student enrollments.
4. Brand Consistency: Maintain a consistent brand image across social media channels, reflecting professionalism and credibility.

Sudhir Jagtap played a vital role as a graphic designer in the social media marketing project for WLCI Mumbai, working closely with the marketing team to achieve the project objectives. The implementation process included the following steps:

1. Content Strategy: Collaborated with the marketing team to develop a comprehensive content strategy, aligning it with the institute’s goals and target audience preferences.
2. Visual Assets: Created visually appealing graphics, images, and illustrations to enhance the social media posts and campaigns. Ensured that the design elements reflected the brand identity and resonated with the audience.
3. Infographics and Videos: Designed informative infographics and engaging videos to convey key messages, course details, and industry insights, capturing the attention of the target audience.
4. Campaign Execution: Collaborated with the marketing team to schedule and publish social media posts, ensuring consistent engagement with the audience. Monitored performance metrics to optimize campaign effectiveness.
5. Community Management: Responded to audience queries, comments, and messages promptly, fostering a positive brand experience and building relationships with prospective students.

Sudhir Jagtap’s contribution to the social media marketing project for WLCI Mumbai yielded significant results:

1. Increased Brand Awareness: The strategically designed social media content enhanced the institute’s visibility, reaching a wider audience and increasing brand recognition.
2. Enhanced Audience Engagement: Engaging graphics, infographics, and videos generated higher levels of audience interaction, including likes, shares, comments, and post reach.
3. Improved Lead Generation: The targeted social media campaigns generated a substantial increase in inquiries, resulting in a higher number of potential student enrollments.
4. Consistent Brand Image: Sudhir’s visually cohesive designs across social media platforms reinforced the institute’s brand identity, portraying professionalism and credibility.

Sudhir Jagtap’s role as a graphic designer in the social media marketing project for WLCI Mumbai played a pivotal role in enhancing brand awareness, increasing audience engagement, and driving student enrollments. Through visually appealing designs, informative infographics, and engaging videos, Sudhir successfully captured the attention of the target audience, resulting in improved brand visibility and a higher number of inquiries.

The collaboration between Sudhir Jagtap and the marketing team at WLCI Mumbai exemplifies the power of effective graphic design in social media marketing. By creating visually compelling content and maintaining brand consistency, the project achieved its objectives and contributed to the success of the institute’s social media campaigns.