PORTFOLIO

Client Background

The client, a pioneering force in open school education, faced a critical situation during the peak admission season. Frustrated with the unresponsiveness of their previous developer, they urgently sought assistance to redesign their website and implement on-page SEO.

Duration : 1 April, 2023 –  30 May 2023

My Role : UI/ UX Designer; Information Architect; Visual Designer

Key Skills : Digital Wireframe; Mockups; on-page SEO, Competitive Analysis, WordPress (CMS)

View Online : https://cbseprivate.com/

Challenges

The primary challenge was the time constraint imposed by the impending admission season. Additionally, there was a risk of losing valuable SEO efforts during the redesign, potentially impacting ongoing admissions and conversions.

Proposed Solution

Understanding the urgency and the need to preserve existing SEO work, I proposed a strategic approach: creating a new domain for the redesign. This allowed us to execute the required changes without disrupting the ongoing admissions process on the main website.

Project Execution

1. Client Agreement:
   • The client agreed to the proposed strategy of working on a new domain temporarily, with the plan to replace the original site post-admission season.
2. Market Research and Competitive Analysis:
   • Conducted thorough market research and competitive analysis to ensure the redesigned website would stand out among industry leaders.
3. On-Page SEO Implementation:
   • Applied on-page SEO strategies to enhance the website’s visibility and search engine rankings, focusing on relevant keywords and user experience.
4. Rapid Development:
   • Leveraged efficient development processes to deliver the redesigned website within a tight 2-week timeframe, meeting the client’s urgent needs.
5. Collaboration with Previous Agency:
   • Coordinated with the client’s original agency, which had reengaged during the project, ensuring a smooth transition and continuity of SEO efforts on the new domain.