Event Invite Design
INTRODUCTION
This case study explores Sudhir Jagtap’s graphic design project for Rays of Wisdom Society, a registered non-profit organisation based in Delhi. Sudhir was tasked with designing the events invite for the International Ancient Arts Festival/Symposium (IAAF) held in the year 2019. The invite aimed to showcase the wisdom behind ancient rituals and practices, emphasising the healing aspects and shared commonalities of various ancient cultures worldwide in the fields of dance, music, and allied arts.
DURATION
DESIGN SOFTWARE

CLIENT BACKGROUND
Rays of Wisdom Society is committed to promoting and propagating the wisdom derived from ancient rituals and practices. The organisation organises the International Ancient Arts Festival/Symposium to demonstrate the healing potential of ancient cultures and the profound connection between performing arts and the world of science.
PROJECT OBJECTIVES
Sudhir Jagtap’s graphic design project for Rays of Wisdom Society’s IAAF events invite had the following key objectives:
- Captivating design: Develop an eye-catching and visually appealing events invite that would pique the interest of the target audience and reflect the significance of ancient arts and rituals.
- Communicate the theme: Convey the underlying commonality and healing aspects of various ancient cultures in dance, music, and allied arts through the design elements, imagery, and typography.
- Promote the IAAF: Showcase the importance and value of the International Ancient Arts Festival/Symposium, attracting participants and generating excitement among attendees.
- Reflect professionalism: Design an invite that portrays Rays of Wisdom Society as a credible and reliable organization in the field of ancient arts and culture.
DESIGN PROCESS
Sudhir Jagtap followed a systematic approach to accomplish the project objectives:
- Research and brainstorming: Conducted thorough research on ancient arts, rituals, and the theme of the IAAF to gain insights and ideas for the design concept.
- Concept development: Generated creative concepts that visually represented the wisdom and connection between ancient cultures, while incorporating elements of dance, music, and allied arts.
- Graphic design execution: Utilized design software, including CorelDRAW, Adobe Photoshop, and Adobe Illustrator, to bring the chosen concept to life. Incorporated vibrant colors, elegant typography, and relevant imagery to capture the essence of the IAAF.
- Feedback and revisions: Collaborated closely with Rays of Wisdom Society, incorporating their feedback and suggestions to refine the design and ensure it aligned with their vision and goals.
- Finalization and delivery: Prepared the final events invite in various formats, considering printing specifications, and delivered it in a timely manner for distribution and promotion.
RESULTS & IMPACT
Sudhir Jagtap’s graphic design project for the 7th International Ancient Arts Festival/Symposium events invite had significant results and made a notable impact:
- Engaging design: The visually captivating invite effectively caught the attention of the target audience, generating interest and excitement for the IAAF.
- Clear communication of theme: The design elements, imagery, and typography successfully conveyed the shared commonality and healing aspects of ancient cultures in dance, music, and allied arts.
- Increased participation: The well-designed events invite attracted a larger number of participants, contributing to the success and reputation of the IAAF.
- Professional representation: The professionally designed invite reflected the credibility and reliability of Rays of Wisdom Society, positioning them as a respected organization in the field of ancient arts and culture.
CONCLUSION
Sudhir Jagtap’s graphic design project for Rays of Wisdom Society’s 7th International Ancient Arts Festival/Symposium events invite effectively captured the essence of ancient arts and rituals. By incorporating visually engaging design elements, relevant imagery, and compelling typography, the invite successfully communicated the theme and generated interest among the target audience. Sudhir’s expertise in design software, including CorelDRAW, Adobe Photoshop, and Adobe Illustrator, ensured a high-quality and professional outcome. The events invite played a crucial role in attracting participants and promoting the IAAF, establishing Rays of Wisdom Society as a trusted organisation in the field of ancient arts and culture. Overall, Sudhir’s graphic design project contributed to the success of the 7th International Ancient Arts Festival/Symposium by effectively conveying the significance of ancient rituals, fostering cross-cultural connections, and showcasing the beautiful interplay between performing arts and science.
Thank you for taking the time to review my work. For potential collaboration, feel free to reach out.
- Category
- Visual Design