PORTFOLIO

WLCI Mumbai is a renowned educational institute known for providing industry-oriented programs in the fields of Fashion Design, Advertising & Graphic Design, Digital Media, Mass Communication, and MBA. The institute’s courses are designed to equip students with practical skills, knowledge, and industry exposure to excel in their chosen career paths.

Sudhir Jagtap’s graphic design project for WLCI Mumbai had the following objectives:

1. Course Promotion: Design visually appealing and informative brochures and ebooks to effectively showcase the institute’s diverse range of courses.
2. Targeted Messaging: Create design elements that resonate with the institute’s target audience, including prospective students interested in pursuing creative and media-related careers.
3. Consistent Branding: Ensure visual consistency and maintain the institute’s brand identity across all marketing materials, reflecting professionalism and credibility.
4. Engagement and Conversion: Employ compelling visuals, persuasive content, and intuitive layouts to engage readers and encourage them to explore the institute’s course offerings.

Sudhir Jagtap followed a systematic approach to accomplish the project objectives:

1. Research and Understanding: Conducted in-depth research on the institute’s courses, target audience, and competitors. Gathered information on the key selling points and unique features of each course.
2. Concept Development: Created design concepts that effectively communicated the essence of each course, capturing their relevance, innovation, and industry alignment.
3. Visual Elements: Utilized design software, such as Adobe Photoshop, Adobe Illustrator, and CorelDRAW, to develop visually appealing layouts, graphics, and illustrations. Incorporated high-quality images, typography, and color schemes that align with the institute’s brand guidelines.
4. Content Integration: Collaborated closely with the institute’s marketing team to incorporate relevant and persuasive content, ensuring a cohesive blend of visuals and information.
5. Iteration and Feedback: Presented the initial design drafts to the institute’s stakeholders, incorporating their feedback and suggestions to refine the designs.
6. Finalization and Delivery: Prepared the final brochures and ebooks, ensuring print and digital compatibility. Delivered the design files and supported the institute during the printing and distribution processes.

Sudhir Jagtap’s graphic design project for WLCI Mumbai had the following outcomes and impact:

1. Enhanced Course Visibility: The visually appealing brochures and ebooks effectively showcased the institute’s courses, highlighting their features, career prospects, and industry relevance.
2. Increased Engagement: The engaging design elements, combined with persuasive content, captured the readers’ attention and encouraged them to explore the institute’s offerings further.
3. Strengthened Brand Image: The consistent branding across all marketing materials portrayed the institute as a professional and credible educational institution, instilling confidence in prospective students.
4. Improved Conversion Rates: The intuitive layouts and compelling visuals influenced readers to take action, leading to increased inquiries and enrollments.

Sudhir Jagtap’s graphic design project for WLCI Mumbai’s brochure and ebooks successfully accomplished the objective of promoting the institute’s courses in Fashion Design, Advertising & Graphic Design, Digital Media, Mass Communication, and MBA. The visually appealing and informative materials created by Sudhir effectively communicated the value and benefits of the courses to the target audience.

By showcasing the institute’s offerings in a compelling manner, Sudhir’s design work helped WLCI Mumbai attract prospective students, increase engagement, and strengthen its brand image. The project’s impact was evident in the positive feedback received, the increase in inquiries and registrations, and the overall growth in student enrollment.