PORTFOLIO

Information Architecture

• The website’s structure was designed to cater to Debadhara’s diverse audience.
• The homepage was created as a central hub, providing a brief introduction to Debadhara’s mission, upcoming events, and latest news.
• A dedicated “About Us” section detailed the organization’s history and founder’s profile.
• “Debadhara Festivals” and “Debadhara Award” sections provided information about their flagship events and recognition program.
• A “Media Coverage” section showcased their appearances in print media.

Wireframing

• Wireframes were developed to create a visual representation of the website’s layout and structure.
• These wireframes served as the foundation for the site’s design, ensuring a user-centric layout that accommodated the needs of the identified personas.

Prototyping

• Interactive prototypes were created, allowing stakeholders to experience the website’s functionality and navigation.
• This phase provided the opportunity to refine user interactions, ensuring a seamless and engaging user experience.

Visual Design

• A visually appealing and culturally relevant design was adopted, using Odishi dance elements in the color scheme and imagery.
• Clear and concise typography ensured readability, especially for educational content.
• Imagery and videos featuring past events, artists, and students were prominently displayed to engage users.

Content Management System (CMS)

• The website initially used responsive HTML but was later migrated to a CMS, WordPress.
• Training sessions were provided to Debadhara’s team, enabling them to update the website independently.

Outcome

Within six months of the website’s launch, Debadhara saw a significant improvement in its online visibility. It now appears prominently in Google search results, allowing them to connect with their target audience effectively. The website’s user-friendly design and content management capabilities empower Debadhara to maintain and adapt their online presence at will. By showcasing their achievements and media coverage, they have established credibility among their target audience, fulfilling their primary objectives.

Debadhara.org is now a successful Odissi Dance School brand, effectively communicating the organization’s mission, history, and achievements while connecting with target audience.