PORTFOLIO


Mobile App CoffeeHouse

Title:

Description:


Mobile App CoffeeHouse

https://sudhirjagtap.com/wp-content/uploads/2023/03/coofeehouse-cover2.jpg
Photo Credit

Benjamin Suter (pexels.com)


The Product

Users will be able to place and pick up large orders simultaneously using the CoffeeHouse app, avoiding lengthy checkout lines.

Project Duration

1 December 2022 – 01 Jan, 2023

The Problem

At CoffeeHouse, customers prefer to avoid standing in line to receive their orders. Sometimes individuals can’t get the item they want since it’s out of stock because of great demand and long lines.

The Goal

Our CoffeeHouse mobile app will let users place their orders in advance, which will affect the busy professionals like Tania by helping them avoid standing in queues and collecting their order when it’s ready.

My Role

UX Designer; UX Researcher; Information Architect; Visual Designer

Key Skills

Personas; User Stories; User Journey Maps; Conducting Competitive Audit; Storyboarding; Wireframing (Paper + Digital); Prototyping (LoFi + HiFi); Mockups;


USER RESEARCH : Pain Points


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Waiting in line

The long line at the coffee shop and the brief work break frustrate customers.


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Availability issues

Matching the bulk order list with what is actually available leads to confusion.


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Communication gap

When a ready order is left for too long, the coffee or hot food items become cold.



USER PERSONA : Tania Chaudhury


https://sudhirjagtap.com/wp-content/uploads/2023/03/user-persona-tania.jpg
Photo Credit

Anna Shvets (pexels.com)

Age: 23 Years
Education: MBA from New York University
Hometown: New York
Race: Indian American
Marital Status: Single
Gender: Female
Family: Single
Occupation: HR Intern at reputed firm in NYC

I want to spend less time placing and picking up my order from CoffeeHouse so that I can spend more time learning productive HR work.


Goals

  1. Spend more time on productive office work.
  2. Spend less time picking up an order for yourself and your coworkers.
  3. Make a quick decision to select from the daily specials.
  4. Order with a smartphone to avoid long queues and save time.

Frustrations

  1. To fetch coffee and beverages under her tight and demanding schedule at the office.
  2. Coordination of her pickup
  3. Getting incomplete or incorrect large orders
  4. When orders sit too long and ordered items get cold.

User Profile

Tania belongs to the second generation of an Indian American family. She did her major at New York University in MBA Human Resources. She lives alone in New York. She got a job as an intern at IBM. She is a hard-working girl who is trying her best to become permanent after her internship is over.

Tania goes to the coffeehouse to pick up an order for herself and up to a dozen coworkers. Her tight schedule forced her to order CoffeeHouse items in advance so she could pick them up quickly and efficiently. She drinks a lot of coffee to stay active, spends a major part of her time in the office, and coordinating with her seniors. She is the ideal customer for CoffeeHouse. The most common frustration for Tania involves the coordination of her pick-up. At times, lack of coordination leads to an incomplete or incorrect large order. Sometimes the order is left too long and the coffee or hot food items become cold.



PROBLEM STATEMENT: Tania Chaudhury


Tania is a busy HR intern who needs CoffeeHouse’s mobile app because a lot of her time is spent at CoffeeHouse queue, coordination of her pick-up, and waiting for her order to get ready.



USER JOURNEY MAP : Tania Chaudhury

GOAL: Spend minimum possible time on placing and the picking my order from CoffeeHouse
https://sudhirjagtap.com/wp-content/uploads/2023/03/user-journey-map-coffeehouse1.gif


HYPOTHESIS STATEMENT


If Tania, an HR intern, could use CoffeeHouse’s mobile app to place her bulk order in advance, track her order, and take her order when it is ready, then she would be able to save a lot of time and utilize that time on learning productive office work.



COMPETITIVE AUDIT

https://sudhirjagtap.com/wp-content/uploads/2023/03/coffeehouse-competitive-audit.gif


PAPER WIREFRAMES : Home Screen

https://sudhirjagtap.com/wp-content/uploads/2023/03/coffee-house-paper-wireframes.gif


DIGITAL WIREFRAMES

https://sudhirjagtap.com/wp-content/uploads/2023/03/coffee-house-digi-wireframe.gif

The goal was to provide user the information about the beverages and ability to add items to the cart from home screen, item details screen, and the cart order screen.

MOCKUPS


https://sudhirjagtap.com/wp-content/uploads/2023/03/coffee-house-mockup-5.jpg

https://sudhirjagtap.com/wp-content/uploads/2023/03/coffee-house-mockups.png


TAKEAWAYS


Impact

Users find it quite helpful to be able to quickly add and delete products from the CoffeeHouse app’s home screen and following screens, since they may add items to their cart from the home screen, individual item’s screen, and cart screen.


What I learned?

The user interfaces of apps for food and drink require ongoing improvement. Existing solutions are ad hoc and only appropriate to address users’ immediate demands. In the long run, user experience designs must change to reflect consumer expectations and market trends.



Thank you for taking the time to review my work. For potential collaboration, feel free to reach out.

Let’s Connect

Category
Mobile App Design, UX/UI Design