PORTFOLIO

Client Background

Nalamdana, a non-profit organization based in India, has been actively working towards community development for the past 30 years. The organization focuses on promoting health, education, and well-being in rural communities through various initiatives. As part of their celebration of completing three decades of impactful service, Nalamdana decided to revamp their online presence by redesigning their website.

Duration : 1 Sep, 2023 –  15 November 2023

My Role : UI/ UX Designer; Information Architect; Visual Designer

Key Skills : Digital Wireframe; Mockups; on-page SEO, Competitive Analysis, Elementor, WordPress, Bug Fixing

View Online : https://nalamdana.in

Client Objectives

Nalamdana approached us with the following key objectives for the website redesign:

1. Reflect the Legacy: The new website should reflect the 30-year legacy of Nalamdana, showcasing their achievements, milestones, and impact on communities.
2. User-Friendly Design: Create a modern, intuitive, and user-friendly design that ensures seamless navigation for visitors, donors, and beneficiaries.
3. Highlight Programs and Impact: Clearly communicate the diverse programs and initiatives Nalamdana undertakes, along with their tangible impact on communities.
4. Enhanced Donor Engagement: Implement features that encourage donor engagement, facilitate online donations, and highlight the importance of ongoing support.
5. Responsive Design: Develop a responsive website that adapts to various devices, ensuring a consistent and optimal user experience across desktops, tablets, and smartphones.
6. Integration of Multimedia Elements: Integrate multimedia elements such as photos, videos, and testimonials to provide a rich and engaging user experience.
7. Social Media Integration: Seamlessly integrate social media platforms to amplify Nalamdana’s reach and encourage audience interaction.

Approach

1. Research and Discovery:
   • Conducted a thorough analysis of the existing website to identify strengths, weaknesses, and areas for improvement.
   • Researched the NGO sector to understand current trends in website design and donor engagement.
2. User-Centric Design:
   • Collaborated closely with Nalamdana’s team to understand their vision, values, and goals for the redesign.
   • Developed user personas to tailor the website design to the needs and preferences of different user groups.
3. Content Strategy:
   • Worked with Nalamdana to curate compelling content that effectively communicates their mission, achievements, and ongoing initiatives.
   • Prioritized clarity and simplicity in conveying complex information to enhance user understanding.
4. Visual Design:
   • Created a visually appealing and cohesive design that incorporates Nalamdana’s branding elements and resonates with their audience.
   • Emphasized the use of vibrant colors, impactful imagery, and typography to convey the organization’s vibrancy and commitment.
5. Technology Stack:
   • Opted for a robust and scalable content management system (CMS) to facilitate easy content updates by Nalamdana’s team.
   • Ensured the website’s compatibility with the latest web standards and browsers.
6. Testing and Iteration:
   • Conducted rigorous testing across various devices and browsers to identify and address any usability or performance issues.
   • Incorporated feedback from Nalamdana’s team and stakeholders to refine the design and functionality.
7. Launch and Post-Launch Support:
   • Coordinated the seamless launch of the redesigned website, ensuring minimal downtime.
   • Provided training and documentation for Nalamdana’s team to manage and update the website independently.
   • Offered ongoing support to address any post-launch issues and make necessary adjustments based on user feedback.