Rays of Wisdom Society
Overview
Rays of Wisdom Society is a Delhi-based registered non-profit organization dedicated to promoting the wisdom embedded in ancient rituals and practices. As part of their mission, they organize the International Ancient Arts Festival/Symposium (IAAF) to showcase the healing aspects and shared commonalities of various ancient cultures worldwide. Reela Hota, a renowned performer and educator, is closely associated with Rays of Wisdom Society. To enhance their online presence and effectively convey their mission, Rays of Wisdom Society sought the expertise of Sudhir Jagtap to design a responsive website.
Duration : 27 December Jan, 2016 – 30 March, 2017
My Role : UX Designer; Information Architect; Visual Designer
Key Skills : Personas; Digital Wireframe; Prototyping, Mockups, HTML, CSS, Javascript
View Online : www.raysofwisdomsociety.net
The Problem
The client sought a sophisticated and visually captivating website designed to cater to their exclusive target audience, comprising individuals from elite and niche segments of society.
The Goal
The primary objective of the website was to comprehensively showcase and highlight Rays of Wisdom Society’s extensive portfolio of national and international events, productions, festivals, and media coverage. Additionally, it aimed to disseminate the wisdom inherent in ancient rituals and practices while also providing guidance to the target audience regarding opportunities to contribute funds to support RWS’s initiatives.
USER RESEARCH : Summary
USER RESEARCH : Pain Points
History
Users expressed their desire to acquire knowledge about the previous achievements and accomplishments of RWS as a means to actively engage in future events organized by RWS.
Culture
Professionals in the performing arts industry also display a keen interest in familiarizing themselves with the cultural aspects of the country, particularly the surrounding areas near the event location.
Credibility
Users sought credible information on RWS’s event management expertise and event authenticity prior to engagement or donation.
USER PERSONA : Nur Awang
I’m excited to take part in global art and cultural events and learn about the cultures of the countries hosting them.
Goals
- Demonstrating my artistic prowess on a global stage
- Engaging in international performing arts events
- Forging connections with esteemed artists from diverse countries and cultures
- Becoming an integral part of the international community of performing artists
Frustrations
- Insufficient arrangements made by the event host upon arrival
- Inadequate communication
- The burden of covering hotel and transportation expenses myself
- Untimely event cancellations
User Profile
Nur Awang, a virtuoso flute player, is a seasoned professional in the performing arts industry. Residing in Phuket, Malaysia, she leads a nomadic lifestyle, constantly traversing the globe to participate in prestigious national and international events.
Driven by her passion for cultural exploration, Nur embraces the diverse customs and traditions of each country she visits. As a performer, she captivates audiences both as a soloist and as part of collaborative musical ensembles, skillfully merging various genres to create fusion masterpieces. Her artistic curiosity fuels her desire to push boundaries and experiment with her music, continuously seeking innovative expressions.
Beyond her artistic pursuits, Nur also delves into the profound role that music plays in elevating the human spirit. Through her ongoing journey of musical discovery, she seeks to uncover the transformative power of melodies in enhancing one’s spiritual well-being.
PROBLEM STATEMENT
Nur Awang is a highly accomplished virtuoso flute player who seeks a global platform to showcase her extraordinary talent because such platforms provide invaluable opportunities to connect and collaborate with diverse artists from the expansive field of performing arts
DIGITAL WIREFRAMES
USABILITY STUDY : Parameters
Study Type
Unmoderated Usability Study
Location
New Delhi, Phuket, New York
Participants
Five Participants
Lengths
15 – 20 Minutes
USABILITY STUDY : Findings
Users have a preference for easily accessing information regarding events, festivals, productions, and workshops directly from the homepage.
Users expressed a strong desire to explore prominent landmarks and noteworthy attractions located in close proximity to the event venue.
Users expressed a keen interest in gaining insights into the esteemed credibility and illustrious history of RWS
Sitemap
MOCKUPS
Usability Study : Finding 1
The visiting performing artists and experts expressed their interest in obtaining information about the past achievements and accomplishments of Rays of Wisdom Society, including their notable festivals and production endeavours.
Usability Study : Finding 2
The visiting performing artists and experts expressed their interest in discovering notable attractions and points of interest in the vicinity of Delhi to explore once the event concludes.
Usability Study : Finding 3
Demonstrating the credibility of RWS is essential, showcasing its participation of renowned artists in festivals and productions, along with extensive coverage in national print media. This helps to build trust among users and encourages them to make donations to the organization.
HI-FIDELITY PROTOTYPE
TAKEAWAYS
Impact
The website of Rays of Wisdom Society has greatly impacted its users. With a user-friendly interface and easy navigation, it enhances the overall experience. Users access information about events, festivals, productions, and workshops, staying engaged. Responsive design ensures accessibility across devices, reaching a wider audience. Intuitive layout and organized content enable quick information retrieval, fostering satisfaction. The website creates a positive user experience, strengthening the connection with the audience.
What I learned?
During the course of this project, it became evident that certain clients catering to exclusive target audiences, including elite and niche segments of society, prioritize their expertise over technical aspects such as SEO and brand awareness among the masses. This unexplored industry presents immense opportunities for visual, SEO, and UX design to revolutionize the way people perceive and engage with it. The potential impact of these design elements on the industry is significant, offering new possibilities for growth and development.